The buzz began building before noon today with a news tip that
CBS Radio was reviving the venerable
KFRC call letters and a Classic Hits format on 106.9 FM later this afternoon, ending a year and a half of moribund "
Free FM" programming on the frequency.
With confirmation in the form of an official press release from deep within CBS Radio's San Francisco headquarters, the wait was on, goosed along by regular mentions by
Ken Korach during the Oakland A's broadcast that an exciting announcement was coming following the game at about 4 p.m.
The change came abruptly, however, when
Robert Buan — ostensibly hosting the team-produced "Extra Innings" postgame show — decided to read from the CBS press release, apparently trumping the company's hoped-for dramatic debut. Buan's show on 106.9 FM was quickly cut off, and the KFRC Classic Hits "Magical Mystery Tour" stunting began.
Following a recorded "Winds Of Change" announcement by former
610/KFRC personality
Beau Weaver, the music began with Free's "Alright Now," kicking off an A-Z jukeboxing of classic hits, heavily weighted toward Seventies tunes, with a smattering of Sixties and Eighties.
Meanwhile, according to comments I've heard from a CBS/SF insider, plans are in the works to hire an air staff that features several well-known voices, although the announcement may be weeks away. One name to scratch off the list:
Bobby Ocean, who was reportedly courted for an on-air shift and to do the station's imaging, but respectfully declined. He'll stay with
Entercom's Lite Rock
KOIT/96.5 and continue doing afternoons on
XM Radio's 70s on 7 channel.
Several Free FM talk programs will be switched over to co-owned
KYCY/1550 (KYOU), including the
Adam Carolla and
Danny Bonaduce morning show and the
Tom Leykis afternoon show. With additional brokered programming on KYCY, it may mean that the vaunted podcasting format pioneered by the station may be pushed even farther into the background.
Labels: adam carolla, bobby ocean, cbs, free fm 106.9, kfrc, koit, kycy, tom leykis