April 20, 2011

S.F. March Radio Ratings In Review...

In the latest Arbitron ratings, News KCBS (740 AM and 106.9 FM) keeps its grip on the top spot among all listeners age 6+ for the third straight month. KQED-FM (88.5) holds the second spot, followed by Lite Rock KOIT (96.5 FM)

In AllAccess.com's analysis:

Like geological strata revealed on a dig, the P25-54 rankings for March are layered by format from #1 to #10. At the top is the News layer, revealing #1 KQED-FM and #2 KCBS-AM. Next is the Top 40 stratum, featuring #3 CBS Radio Top 40/Mainstream KMVQ (99.7 NOW), #4 Clear Channel Top 40/Rhythmic KYLD (Wild 94.9), and #5 KMEL. Next is the Latin layer, with #6 Univision Regional Mexican KSOL and #7 Univision Spanish Adult Hits KBRG (Recuerdo 100.3). The final layer of the P25-54 Top 10 format stratification is the AC layer, which shows KOIT, Clear Channel Hot AC KIOI (Star 101.3), and Clear Channel Rhythmic AC KISQ (98.1 Kiss FM) stacked at #8, #9 and #10, respectively.

AllAccess also notes that the Wild 94.9 morning show, starring J.V. and Rico, has jumped from #5 to #2 among listeners 18-34, and from #10 to #5 among listeners 25-54.

Labels: , , , ,