Free FM Folds; KFRC Resuscitated

The buzz began building before noon today with a news tip that CBS Radio was reviving the venerable KFRC call letters and a Classic Hits format on 106.9 FM later this afternoon, ending a year and a half of moribund "Free FM" programming on the frequency.

With confirmation in the form of an official press release from deep within CBS Radio's San Francisco headquarters, the wait was on, goosed along by regular mentions by Ken Korach during the Oakland A's broadcast that an exciting announcement was coming following the game at about 4 p.m.

The change came abruptly, however, when Robert Buan — ostensibly hosting the team-produced "Extra Innings" postgame show — decided to read from the CBS press release, apparently trumping the company's hoped-for dramatic debut. Buan's show on 106.9 FM was quickly cut off, and the KFRC Classic Hits "Magical Mystery Tour" stunting began.

Following a recorded "Winds Of Change" announcement by former 610/KFRC personality Beau Weaver, the music began with Free's "Alright Now," kicking off an A-Z jukeboxing of classic hits, heavily weighted toward Seventies tunes, with a smattering of Sixties and Eighties.

Meanwhile, according to comments I've heard from a CBS/SF insider, plans are in the works to hire an air staff that features several well-known voices, although the announcement may be weeks away. One name to scratch off the list: Bobby Ocean, who was reportedly courted for an on-air shift and to do the station's imaging, but respectfully declined. He'll stay with Entercom's Lite Rock KOIT/96.5 and continue doing afternoons on XM Radio's 70s on 7 channel.

Several Free FM talk programs will be switched over to co-owned KYCY/1550 (KYOU), including the Adam Carolla and Danny Bonaduce morning show and the Tom Leykis afternoon show. With additional brokered programming on KYCY, it may mean that the vaunted podcasting format pioneered by the station may be pushed even farther into the background.