KTRB Puts Lieberman "On The Beat"

This press release is just in from the friendly confines of KTRB at 1700 Montgomery Street in the City By The Bay:

RADIO STATION GOES BIG - “BIG VINNY,” THAT IS!

Rich “Big Vinny” Lieberman to Become AM 860 KTRB’s “Man On The Beat”

San Francisco (November 14, 2007) -- Starting this week, “KTRB’s Man On The Beat, Rich ‘Big Vinny’ Lieberman,” is going to be unleashed on an unsuspecting public via a series of weekly updated radio features that take a satirical and irreverent look at Bay Area life.

Rich Lieberman is a veteran of the Bay Area media scene, having worked at K-101 Radio in the 1980s as Sports Director, covering local sports and events including 3 Super Bowls, 2 World Series, and the 1984 Democratic National Convention. He then worked as a San Francisco correspondent for ABC radio, and spent 3 years doing work for the “Larry King Show” on Mutual Radio. Rich also achieved notoriety by playing the “Big Vinny” character in a prominent series of TV commercials from 2001 - 2003.

“Big Vinny” haunts the cool clubs within the San Francisco, Los Angeles, and Las Vegas scenes, and has the inside on Larry King's favorite breakfast hangout, “Nate and Al” in Beverly Hills. His little black book reads like a Who’s Who of Bay Area entertainers, athletes, media people, and politicians.

Rich “Big Vinny” Lieberman will be KTRB’s local “Man On The Beat” and will report all of the good local gossip when it comes to the hot clubs, the singles scene, and the latest Pam Dawber sightings, not to mention deliver a healthy dose of politically incorrect opinions!

Rich “Big Vinny” Lieberman said, “I believe that in order to make your case, you have to be passionate about what you believe in. I have some strong opinions and ideas that won't always be popular, but most definitely will strike a chord in your consciousness.”

KTRB Program Director Kevin Barrett said, “Rich is a throwback. He appreciates the greats like Herb Caen and Mike Royko. San Francisco is his beat, and we’re excited to have him on KTRB.”

Jim P. Pappas, KTRB Vice President and General Manager said, “Rich bleeds creative energy. He is a Bay Area native with a definite feel for what’s hot and what’s not. His feature will add to the entertainment value and diversity of our program line-up.”

"San Francisco Soundz" Back On KTRB/860

Pappas Radio's KTRB (860 AM), which moved into the Bay Area from Modesto earlier this year, is bringing back its "San Francisco Soundz" program, playing music by local bands from the mid-1960s into the ealy 1970s, just in time for the fortieth anniversary of the so-called "Summer of Love."

The program will air Saturday and Sunday nights from 7 p.m. to midnight beginning tomorrow night (May 26).

I know that Lee Baby Simms was discussed as a possible host of the show, but the press release (copy below, with corrected misspellings) from the station doesn't mention who'll be playing the phonograph records...

FOR IMMEDIATE RELEASE

“SAN FRANCISCO SOUNDZ” RETURNS TO KTRB AM
860 WEEKEND NIGHTS

San Francisco, California (May 25, 2007) -- KTRB AM 860 today announced the return of its popular “San Francisco Soundz” program on Saturday, May 26th. “San Francisco Soundz” features the music of home-grown Bay Area bands from the mid-sixties, including such artists as Janis Joplin, Sons of Champlin, Quicksilver Messenger Service, Santana, Creedence Clearwater, and Jefferson Airplane.

The concept for “San Francisco Soundz” was originated earlier this year by KTRB’s Program Director, Kevin Barrett, as a tribute to classic San Francisco music in honor of KTRB’s debut in its new Bay Area home.

The response from listeners was so overwhelming that Barrett and KTRB’s General Manager, Jim Pappas, decided to revive the program in order to better serve the station’s audience. “San Francisco Soundz” will air every Saturday and Sunday evening from 7:00 p.m. to Midnight.

Listeners may e-mail suggestions and comments to listen@ktrb860.com.