S.F. March Radio Ratings In Review...
In the latest Arbitron ratings, News KCBS (740 AM and 106.9 FM) keeps its grip on the top spot among all listeners age 6+ for the third straight month. KQED-FM (88.5) holds the second spot, followed by Lite Rock KOIT (96.5 FM)
In AllAccess.com's analysis:
Like geological strata revealed on a dig, the P25-54 rankings for March are layered by format from #1 to #10. At the top is the News layer, revealing #1 KQED-FM and #2 KCBS-AM. Next is the Top 40 stratum, featuring #3 CBS Radio Top 40/Mainstream KMVQ (99.7 NOW), #4 Clear Channel Top 40/Rhythmic KYLD (Wild 94.9), and #5 KMEL. Next is the Latin layer, with #6 Univision Regional Mexican KSOL and #7 Univision Spanish Adult Hits KBRG (Recuerdo 100.3). The final layer of the P25-54 Top 10 format stratification is the AC layer, which shows KOIT, Clear Channel Hot AC KIOI (Star 101.3), and Clear Channel Rhythmic AC KISQ (98.1 Kiss FM) stacked at #8, #9 and #10, respectively.
AllAccess also notes that the Wild 94.9 morning show, starring J.V. and Rico, has jumped from #5 to #2 among listeners 18-34, and from #10 to #5 among listeners 25-54.
In AllAccess.com's analysis:
Like geological strata revealed on a dig, the P25-54 rankings for March are layered by format from #1 to #10. At the top is the News layer, revealing #1 KQED-FM and #2 KCBS-AM. Next is the Top 40 stratum, featuring #3 CBS Radio Top 40/Mainstream KMVQ (99.7 NOW), #4 Clear Channel Top 40/Rhythmic KYLD (Wild 94.9), and #5 KMEL. Next is the Latin layer, with #6 Univision Regional Mexican KSOL and #7 Univision Spanish Adult Hits KBRG (Recuerdo 100.3). The final layer of the P25-54 Top 10 format stratification is the AC layer, which shows KOIT, Clear Channel Hot AC KIOI (Star 101.3), and Clear Channel Rhythmic AC KISQ (98.1 Kiss FM) stacked at #8, #9 and #10, respectively.
AllAccess also notes that the Wild 94.9 morning show, starring J.V. and Rico, has jumped from #5 to #2 among listeners 18-34, and from #10 to #5 among listeners 25-54.