July 21, 2006

KGO Still Sitting Pretty In "Beauty Pageant"

Your trophy, gentlemenSeemingly etched permanently atop the local ratings, news/talk grand champion KGO/810 remains at #1 in the Spring Arbitron numbers for all listeners (age 12+) in the San Francisco market.

Despite slipping from a 6.3 in Winter, KGO still posted a very respectable 5.6, giving the venerable station a healthy cushion between itself and #2 KOIT/96.5 (4.5). KMEL/106.1 (3.9) grabbed third, while KSOL/98.9 & 99.1 (3.8) leapfrogged from way down the list into the fourth position, up from a 2.6 Winter book.

KCBS/740 and KDFC/102.1, both of whom posted identical 3.9 marks in Winter, tied for fifth overall with matching 3.6 books. The seventh spot is occupied by KSFO/560 (3.2), with KBLX/102.9 and Wild 94.9 (KYLD) tied for eighth with 3.1 apiece.

Rounding out the top ten was KKSF/103.7 (2.9).

The rest of the list includes KFOG, 98.1 Kiss and the KNBR 680/1050 tandem (2.8 each), Star 101.3 and 107.7 The Bone (2.6 each), KFRC and KRZZ (2.5 each), Alice@97.3 (2.3), KBRG, Live 105, KSJO and KVVZ/KVVF (1.6 each), KRTY (1.4), KNEW (1.3), 98.5 K-Fox (1.2) and KMAX (1.1).

If your favorite station wasn't listed here, it means you weren't listening hard enough. Better luck next time.

Want to talk about it? Click on the "Post a comment" link down below and get to discussin' thangs. And the first person to post that the 12+ numbers don't mean nothing gets banished permanently from my grumpy little fiefdom.

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