July 22, 2005

Ratings Shocker! KGO Falls ... Nah, They're Still #1

For the umpteenth consecutive ratings quarter, dating back to Marconi's invention of radio, NewsTalk KGO/810 remains at the top of the heap among all listeners (age 12 and up), according to Arbitron.

KGO NewsTalk 810The Spring 2005 numbers, released by Arbitron on Wednesday, show KGO down slightly —from 6.5 in the Winter book to 6.1 in Spring — but still holding a comfortable lead over #2 KOIT/96.5, which gained .4 over its Winter tally for a solid 4.8.

KMEL/106.1 leapfrogged All News KCBS/740 and Classical KDFC/102.1 into the third slot, also with a .4 gain. KMEL's Clear Channel stablemate, Wild 94.9 (KYLD), made a significant leap into fourth, rising from ninth place to fourth, with a .7 bump to 3.6.

Tying for fifth at 3.5 were KCBS and KSFO/560, while KKSF/103.7 moved up from 2.8 to 3.4 and seventh place. KNBR/680 received its customary Spring baseball bump, up nearly a full point from 2.4 — 14th place in Winter — to 3.3 and eighth place.

KDFC's .9 drop from third place garnered the Bay Area's only fulltime classical music station a ninth-place tie at 3.1 with 98.1 KISS FM (KISQ).

In the Southbay, KGO watched its Winter 7.1 dip to 6.6 in Spring, with hard-charging upstart KSJO/92.3 claiming second place in San Jose with a 5.3. Wild 94.9 climbed back up to a 4.4 and third, followed by KOIT (4.2) and KBAY/100.3 (3.6) to round out the top five.

KRTY/95.3, now the only Country station in the neighborhood, rode a small surge to tie KSFO for sixth place in San Jose at 3.5.

For a complete look at the current ratings, visit All Access (registration required).

Express your opinion about the current ratings...